If your photos aren’t similarly edited, your grid won’t have a cohesive feel. As much as I love food photography and could fit that in with my travel content, it doesn’t have a place on my grid, so I focus on nature and outdoor adventures with springs and mushrooms being my favorite subjects. It took me a bit of trial and error to figure out what I wanted to share with the world. What type of information and content do you want to be known for? Your followers should know exactly what they can expect from your account. You can think of your genre as your an area of expertise. You want to avoid having jumbled uploads with no clear vision of what your account is about. Is your account going to feature landscapes, beauty products or food photography? This is important because people will want to know what to expect from you and be able to identify your genre right away. ~ Creating a Consistent Aesthetic ~Ĭhoose an overall theme. Since Instagram is essentially your digitally curated portfolio/gallery, you want it to be well-planned and visually appealing so your account stands out as a whole. How your photos present together on your Instagram grid is also a big factor in attracting and keeping followers. Unfortunately, Instagram success is not just about the quality of your individual photos. I love playing around and planning my Instagram grid and the layout my photos will appear on my profile.
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